Today we open Decathlon of Tomorrow – draft of development project 2020

 

Ispiration

https://www.youtube.com/watch?v=clexrMQEptk

https://www.youtube.com/watch?v=M-1GPznHrrM

https://www.youtube.com/watch?v=RAjHT2fRxQ8

 

World and retail are changing

Internet has messed a lot – wiping off some giants like Blockbuster or Toys`R`Us

Some retail centers didn`t survive

https://www.youtube.com/watch?v=I7y1FoFqtiw&t=53s

 

 

Existing shopping centers are changing

  • Non shopping areas used to take around 5/6% now its 15% in the average (Posnania recently opened Shopping mall dedicates 25% of it`s surface to leisure)

Omnichannel and big data are new retail cults

Demographic situation is changing

….

How in this circumstances decide of the Decathlon of tomorrow, how to build the development project?

 

Is to come to what we believe in and what is universal:

 

  • Decathlon is strong locally
  • We focus on sport user
  • Relation user to user is going to make people come to the stores
  • Technology is here to serve our dreams and customers needs – omnichannel
  • Whilst the society is getting richer it`s expectations in social/ecological responsibility increases

 

 

Therefore we want to focus on:

 

  1. Open 23 stores in 3 years (look the planning of openings)

 

  1. We Create Decathlon of the Future
  • Our stores facilitates user to user experience

There is the place of showrooms

There is the place for community

There is the place to practice sport – inside and outside

…

  • Our stores are omnichannel friendly

click and collect

technological solutions

visrtual storck place?

 

  1. Our team and our contribution to the project will change in time
  • We do what we love
  • How to conquer local market
  • How to keep creating the added value
  • One City, one Man, one responsibility

 

  1. Our stores eco and social stamp is positive